Specifically, smartphones are typically held and used vertically and smartphone videos are often shot vertically. With this new focus on vertical videos, social media video marketing is simply adapting to the way that we create and consume content.

With the dramatic increase of content viewing on mobile devices versus desktop, vertical videos on social media are becoming the new normal. Why Your Brand Should Focus on Vertical Videos for Social Media Clarity Guerra, Creative Media Manager & Producer at the University of Iowa, recommends keeping Twitter videos short - around 15 seconds for maximum engagement. On Twitter, tweets with videos attract 10x as much engagement than those without videos.500 million users use Stories every day on Instagram, with an ~80% increase in the creation of video posts, year-over-year.Facebook reported that people spend 5x more time on videos than static posts (and videos receive 59% more engagement than other post types).Over 1 billion hours of videos are watched on YouTube every day.In fact, 86% of businesses use video as a marketing tool. The report also found that 57% of millennial consumers watch more video ads on social media than on TV. In Animoto’s 2022 State of Social Video, 93% of businesses landed a new customer after sharing a video on social media and ranked video #1 in terms of ROI. Why Share Videos on Social Media: Video Marketing Statistics It only recently became mainstream as the result of its use within apps that include Snapchat, Instagram, Facebook, and, most recently, TikTok. The popularity of vertical video is a relatively new movement in the social media marketing space. While TikTok videos and Instagram stories use portrait orientation.

To put this into context, Youtube videos are typically shot and edited in landscape orientation. Vertical video is a specific video presentation style using portrait orientation instead of landscape. We’ll break down why, as well as our 10 best tips for how to start rocking vertical video in your own content marketing, but first… What is Vertical Video? When it comes to video marketing and how to incorporate a video marketing strategy at your company, vertical video is an essential modern tactic. They know it’s an essential part of staying in the game. Savvy brands pursue modern tactics to keep up with the constantly changing ways that consumers interact with social media.

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